Episode 311: Empathy Driven Marketing with Christene Marie

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Hey, Digital Marketers
Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on.

How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand?

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 – Intro
0:46 – Christene's Debut Feature Film at Sundance Film Festival
04:56 – Understanding your customer and being authentic
07:11 – Empathy and self-reflection in a post-pandemic world
07:52 – Allowing for human connection AND personal space
10:30 – The constant cycle of 'figuring out new stuff' in digital marketing
13:08 – Understanding the customer journey from adoption to advocating the brand
21:35 – How do you deal with a terrible executive when building their brand?
23:56 – The strength of your brand will allow you to make mistakes

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