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- Archive: March, 2024
SPI 423: A Copywriting Masterclass and Sales Page Components that Convert, with Prerna Malik
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof […]
Continue readingSPI 413: The Secrets of Publishing for Profit (Both Fiction and Non-Fiction), With Mark Dawson
#413: In this episode, I talk with Mark Dawson who made more than $1.5 million last year alone from self-published books. Now, he teaches other people how to put out self-published books, and he has very unique strategies and a formula for doing that. Listen in and learn why self-publishing worked better than traditional publishing […]
Continue readingSPI 753: Working with an Executive Assistant for 10 Years—What Did We Learn?
#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and foster a similar relationship, Jess and I share an inside look at the workflow we've perfected over the last decade. Listen in because this dynamic is an essential […]
Continue readingSPI 417: Have a Vision or Be Doomed to Failure. Vision Scripting, with Michael Hyatt
#417: Joining me for this episode is Michael Hyatt. He's been a guest here on the show several times in the past, and he's one of our favorites. He has a book that just came out called, The Vision Driven Leader. In this episode, Michael talks about the ideas in this book and how he […]
Continue readingSPI 509: How to Play the Long Game in Business and Win in Life with Dorie Clark
#509 Are you in this for the long game, or the quick buck? The problem with short-term thinking is that it's so vulnerable. When you go for the long game, you're building something that will last—and perhaps even outlast you. Thankfully, most of the entrepreneurs I speak to are thinking about how to succeed in […]
Continue readingSPI 432: From Zero Audience to a Successful Podcast-Based Business, with Sophie Walker
#432: In this session of the SPI Podcast I talk to Sophie Walker. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 633: Our BIGGEST Announcement Yet
#633 This is massive. In fact, it is likely the biggest announcement we've ever made at SPI. You see, this launch might completely change your online education journey. Today I'm introducing you to our exciting new All-Access Pass ( ) ! This community-powered education experience is the ultimate way to learn from every single one […]
Continue readingSPI 243: How to Create Your Life Vision Plan with Michael Hyatt
#243: Today's episode is all about goals: setting them, achieving them, and knowing when to change them. And who better to talk about achieving great things than Michael Hyatt? Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 315: How to Disrupt Yourself & Grow a Company with Whitney Johnson
#315: Disruption expert Whitney Johnson shares her strategies for disrupting your life and business in order to change and grow. Whitney shares her journey from music major to entrepreneur, investor, and innovator. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at .
Continue readingSPI 242: How to Master Your PR with Christina Nicholson
#242: PR professional Christina Nicholson shares her tips, tools, and resources for attracting coverage from media outlets and publicizing your business. Christina shares her experience as a TV anchor and reporter, as well as why she decided to get into PR. She shares tips for crafting a newsworthy story around your business and why you need to […]
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